The "1,000 True Fans" Economic Model
Kevin Kelly's essay, 1,000 True Fans left me feeling very inspired. As a young journalism student that dreams of starting her own unique media outlet one day, this both realistic yet optimistic essay stuck with me- mostly because of how achievable Kelly's tactic appears.
His approach is best summed up in the first paragraph:
"To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans."
Kelly's business model is simple and achievable. He isn't just saying that it is important to have 1,000 true fans that like your content simply for the stake of enjoying it, but he explains that having 1,000 true fans is actually a workable economic model of any new venture. To me, looking at creative endeavors this way could help alleviate pressure when embarking on something new.
With the rise of the Internet, I often feel that everything I want to create in the world has already been done before. That every niche has been filled, and that every potential true fan has already found something to dedicate themselves to.
However, the idea of 1,000 true fans lessens that pressure, and the concept gives me hope that I too, can create themselves worth having 1,000 true fans.
His approach is best summed up in the first paragraph:
"To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans."
Kelly's business model is simple and achievable. He isn't just saying that it is important to have 1,000 true fans that like your content simply for the stake of enjoying it, but he explains that having 1,000 true fans is actually a workable economic model of any new venture. To me, looking at creative endeavors this way could help alleviate pressure when embarking on something new.
With the rise of the Internet, I often feel that everything I want to create in the world has already been done before. That every niche has been filled, and that every potential true fan has already found something to dedicate themselves to.
However, the idea of 1,000 true fans lessens that pressure, and the concept gives me hope that I too, can create themselves worth having 1,000 true fans.
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